The Sweet Spot
A bright, inviting rebrand built around soft shapes, friendly typography, and a warm, feel-good visual language.
Brand Identity
Logo Design
Packaging
Social Design
Katrina Dodds
The Sweet Spot rebrand brings together charm, warmth, and a distinctly playful voice. The system leans into rounded forms, expressive layouts, and a cozy color palette to create a brand world that feels joyful, approachable, and effortlessly fun.
