A person wearing the black Mavmedia cap on the street, the wordmark embroidered across the front panel

Mav
media

Brand identity for a Virginia Beach agency

A videography and advertising agency that needed to look as sharp as the work it sells. The identity had to carry a website, an app icon, an office wall and a rack of team merch without ever getting fussy.

Type

Client work

Service

Brand identity, web and merch

Year

2024

Designer

Katrina Dodds

Process

One word,
two weights.

An agency that makes video for other people cannot afford a loud logo. It has to sit next to a client's work without competing with it. So the wordmark is a single lowercase run of geometric sans, split by color rather than by space: mav in red, media in white. No icon, no monogram, no separator. The break in color does the work a slash or a dot would normally do, and it means the mark still reads when it is reversed, embroidered or cut into acrylic.

Red and black carry the whole system, and the gradient between them is the third asset rather than an afterthought. It gives the brand somewhere soft to sit in digital, where a flat black field would feel dead, while print and merch stay hard black and hard red. The shortened mav lockup handles anything square: the app icon, a hat, a favicon.

Logo & mark

Split by color,
not by space.

The wordmark runs as one word and lets the color change mark the join. No icon, no monogram, and no separator between mav and media.

The Mavmedia wordmark on black, mav in red and media in white

Primary lockup

Red carries mav, white carries media, and the join between them does the work a slash or a dot would normally do. Because the break is colour rather than space, the mark survives being embroidered, reversed or cut into acrylic without losing the split.

Color palette

Two colors
and a gradient.

Black and red do everything flat. The gradient is a third asset in its own right, used wherever the brand needs depth instead of a hard edge. Move your cursor across it.

01

Black

HEX
#010101
RGB
1, 1, 1
CMYK
0, 0, 0, 100
02

Red

HEX
#DB312B
RGB
219, 51, 41
CMYK
8, 94, 96, 0
03

Gradient

FROM
#DB312B
TO
#010101
USE
Digital only

Digital

Black page,
one red block.

The site runs almost entirely black. Red appears once per screen, on the card that matters most, so the eye lands where the agency wants it to.

The Mavmedia website on a desktop monitor, headline reading We Do Facebook Ads above three service cards
The mav app icon, a white mav lockup on a red and black gradient tile

At icon size

The full wordmark would be unreadable at sixty pixels square, so the icon drops to mav alone and lets the gradient carry the red. It is the one place the brand has to compete for attention directly, sitting on a home screen beside everything else someone has installed.

Mavmedia cards fanned across concrete, the wordmark repeating in red, white and black

Print

Same word,
every weight.

Across the printed set the wordmark cycles through its three states: red on black, white on black, and black tone on tone.

Nothing else changes. There is no secondary pattern and no icon, because the word repeating at different values is already a system.

Merch

Kit the team
actually wears.

Crew hoodies with the lockup across the back and team member across the front hem, plus caps and totes. All black, all small placements, nothing that reads as a uniform.

Three views of a black Mavmedia hoodie on a red background, showing the back lockup and the team member hem print
Front and back of a black Mavmedia cap, wordmark on the front panel and a red tab at the closure
A black Mavmedia tote with red handles resting on a black chair

Detail

The red only ever appears as an edge: tote handles, the tab at the back of the cap, the hem line on the hoodie. On a black garment that is enough to make the brand legible without printing it large.

Environment

Cut into
the wall.

Dimensional letters on the glass at the front of the office. At this size the two colors stop being a graphic choice and become two materials, which is the point at which a wordmark has to actually be built rather than printed.

The Mavmedia logo in dimensional letters on a glass office wall, boardroom visible behind

Out in the world

Black on black,
red on the strap.

The tote is the piece that leaves the office. Carried against dark clothing it almost disappears, and the red handle is the only thing doing the identifying.

That restraint is the whole brief in one object: confident enough not to shout.

A person in black carrying the black Mavmedia tote by its red handle
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